Held's cartoon style was spare, somewhat Art Deco-like.
Many of Held's cartoons were done using thin lines mixed with areas of black and (occasionally) patterns. Women were invariably slender and usually had the same sort of face. Men were usually depicted with large, rounded heads.
(http://artcontrarian.blogspot.nl/2014/02/john-held-jr-flapper-art-and-more.html)