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Pak, formerly known as Murat Pak, is a digital artist and programmer. The identity of Pak is unknown and some speculate that it may be a team. Pak is known for creating the curation platform Archillect, an internet bot which reshares media based on user interactions with content hosted on various social platforms.
Pak is best known for working with NFTs (non-fungible tokens). His highest-selling NFT, "Merge", generated $91.8 million in sales in December 2021 and is one of the most expensive non-fungible tokens. He is also credited for having introduced Beeple to NFTs in October 2020.